Marketing and digitization: new challenges
The exponential growth in online sales and the emergence of data obtained through social media have fundamentally transformed the marketing profession. Data generated by consumers are now a raw material with tremendous potential. But knowing how to use them is another matter! Building strong brands and organizing high-impact product launches are everyday challenges for marketing specialists, but it is also important for them to be able to evaluate the returns on their investments.
BI for marketing departments
Measuring, boosting and optimizing actions: this is what BI tools can now do for marketing departments. All the key information on aspects such as impacts on sales, ROI on marketing campaigns, and hot, warm and cold leads can now be summarized on dashboards with attractive, user-friendly interfaces that do not require users to have technical backgrounds. Thanks to our self-service solutions you can even keep a close eye on activities or check on your KPI wherever you go, via a tablet or smartphone. These tools are all designed to make your life easier and free you up to focus on your core task: strategy!
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