Willingness of the commercial department to analyze historical data and to carry out projections on sales and trade expenditures per product/customer over a defined period of time.
Targer User Population
Business Management Controller / Commercial / Marketing and Trade Management Controller
Succinct description of the implementation of this application and its added value
Realization of a multi-dimensional application allowing to:
- Carry out the reporting of the data concerning the realized.
- Sales in terms of volumes and values.
- Trade expenditures.
- Increase in turnover.
- Simulation Exercise (budget/estimated/rolling forecast).
- Simulation of sales volumes
- Simulation of turnover by defining different levels of price entry.
- Simulation of trade expenditures.
- Analyze the variances in turnover in terms of volume/mix/price between two scenarios.
- Analyze for example the contribution to the growth of the launch of a new product or a promotional campaign.
Process and Sourcing
Automatic recovery of the realized if the tools allow it.
Feeding data planning via Excel or the WEB for planning and eventually implementing a workflow process.